Bigg Boss OTT Smashes Records with 100 Million Viewers and Mind-Blowing Minutes Watched

Jio Cinema’s Bigg Boss OTT has set new records in digital viewership, attracting a staggering audience of over 100 million viewers. Hosted by Salman Khan, the season captured the attention of more than 100 million unique viewers and accumulated an impressive total of nearly 30 billion minutes of viewing time.

This accomplishment solidifies its position as the second most-streamed entertainment property, following closely behind the IPL. Notably, the season’s finale on August 14 achieved remarkable milestones, emerging as the most-watched live entertainment event in India and securing a place among the top 5 globally, with 23 million viewers and a peak concurrency of 7.2 million.

Jio proudly emphasizes the season’s unique elements, including the unprecedented victory of a wild card entry. The season of Bigg Boss OTT reached new heights, setting benchmarks for viewership, engagement, and widespread popularity. The season saw an incredible 5.4 billion votes and an impressive 2.45 billion video views over the course of its 8-week run.

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Jio Cinema Bigg Boss Ott Record Breaking Viewership

The OTT platform offered uninterrupted 24-hour live streaming, engaging over 55 million users with interactive features like multi-camera perspectives, audience-driven segments in Hype mode, the engaging “Meme The Moment,” real-time Live Chats, and more. The regional impact of Bigg Boss OTT was particularly evident in states like Maharashtra, UP/Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh, contributing significantly to its overall viewership.

The season concluded with a diverse range of sponsors from various categories, including FMCG, technology, lifestyle, and others. JioCinema commenced the 24×7 streaming of Bigg Boss OTT Season 2 on June 17, delivering an immersive experience with a 360-degree view of the house and over 1000 hours of live content. Additionally, viewers enjoyed exclusive access to curated content drops and behind-the-scenes highlights from the dynamic house environment.